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Aerial photo of Ephraim, with Snow College in forefront, show a growing community, whose population continues to increase, along with an impressive tax base.

Aerial photo of Ephraim, with Snow College in forefront, show a growing community, whose population continues to increase, along with an impressive tax base. – Photo courtesy Snow College

Population growth and college expansion  making Ephraim dominant city in Sanpete County

 

By Alec Barton and Andee Erickson

Staff writers

9-1-2016

 

EPHRAIM—Nearly 50 years ago, Richard Nibley was pleading for funds and volunteer hours to salvage the Ephraim Co-op, then known as Snow College Hall.

“[Ephraim is] a dying community,” he wrote in a column published on the front page of the April 17, 1969 Ephraim Enterprise. The preservation of the Co-op—Ephraim’s “last large landmark”—could signal a change in fortunes for a community that, Nibley insisted, wasn’t “dead yet.”

Whether or not the careful restoration of the Co-op is to credited for a flourishing Ephraim in following years, it is safe to say that the Ephraim of today would be barely recognizable to Nibley, who died just a decade after beginning his campaign to save the Co-op.

The same week that Nibley wrote his column in the Enterprise, the Ephraim City Council was discussing the dangers of riding horses on Main Street.

Now Main Street is home to a Walmart Supercenter, ten-pump Maverik gas station and national franchises like Auto Zone, Tractor Supply and McDonald’s. Construction projects abound and the city recently completed a beautification initiative in the historic downtown.

If Nibley in 1969 was trying to reverse a trend of population decline, civic leaders in Ephraim today are working to prepare for the possibility of a population explosion.

Is Ephraim on the cusp of something really big?

“There’s a lot of growing pains that come with doubling your population,” Bryan Kimball, community development director for Ephraim City, said. Ephraim has twice as many residents today (6,900) as it did in 1990 (3,400).

Kimball said projections indicate Ephraim could be poised for even more rapid growth, potentially reaching 18,000 residents by 2032.

“One of the biggest unknowns is the college,” Kimball said. “Snow College is really driving the growth.”

Around 3,400 students enrolled in classes at the Ephraim campus of Snow College last fall, Beckie Hermansen, the director of institutional research and effectiveness for the college, said. Hermansen said the college expects to enroll 4,800 students by 2030, an increase of 43 percent over the course of 15 years.

“We’re the most affordable school in the state,” Jacob Dettinger, vice president of finance and administrative services at the college, said. “Our students come here and they succeed, either in getting a degree or transferring to another institution in the state.”

Dettinger said the college has no immediate plans to become a four-year institution, though four-year degrees are already being offered in some programs like nursing and commercial music. If four-year status were to become reality, growth at the college could accelerate.

Both Kimball and Dettinger said the city and the college are working together to prepare for the coming growth.

“We depend upon each other,” Dettinger said. “I don’t think Snow College would be as attractive if Ephraim wasn’t the city that it is. And many residents and businesses probably wouldn’t be coming to Ephraim without the college.”

In geographic theory, a primate city is a city that dominates a region in terms of population, economic prowess, cultural output and political significance.

Ephraim appears to pass the first two tests; it is twice as large as the county’s second most populous city, Manti, and it is growing more than four times as fast.

Though the combined populations of Manti, Mt. Pleasant and Gunnison exceed Ephraim by roughly 3,000 people, Ephraim in 2015 had $20 million more in gross taxable sales than those three cities combined.

The next two tests are more unclear. While Snow College is a significant generator of cultural and intellectual capital, the LDS temple in Manti has long been the center of religious life in Sanpete County.

And while some state and federal offices locate in Ephraim, Manti is the county seat and hosts the most significant collection of government agencies within the county.

Primate city or not, Ephraim since the 1960s has morphed into a center of regional influence, leaving its sister cities to the north and south behind in some respects.

“I would probably say that one of the things that Ephraim is doing right is that Ephraim is very proactive and willing to do new things,” Kevin Christensen, director of economic development for Sanpete County, said. “Ephraim has had lots of room to grow in the retail market.”

Growth in the retail sector has been especially pronounced since 2000, when Walmart opened on the north end of town. Almost immediately, Ephraim saw sales tax revenues multiply even as tax revenues stagnated in Gunnison and Mt. Pleasant and actually declined in Manti.

“People are driving into Ephraim to buy stuff when they don’t live there,” Eric Cropper of the Utah State Tax Commission’s economical and statistical unit said.

Walmart touts community donations and creation of jobs as benefits of doing business, but not everyone is on board with the mega-retailer.

Kallene Braithwaite, who with her husband, Jim, owned and operated Elliot’s Pharmacy in Manti for more than 20 years, said big box retailers like Walmart create an unfair climate for small businesses, particularly in rural areas.

Her concerns seem to be shared by researchers David Neumark, Junfu Zhang and Stephen Ciccarella who, in a seminal study, found that Walmart store openings actually reduced retail employment by 2.7 percent, “implying that each Walmart employee replaces about 1.4 employees in the rest of the retail sector.”

Panle Jia, in another study, estimated that Walmart’s expansion throughout the United States was responsible for half to three quarters of the decline in the number of small retailers between 1988 and 1997.

Braithwaite said her attachment to small businesses remained long after she and her husband sold their pharmacy.

“I only go to Walmart if there is no way to find it anywhere else,” she said. “I will shop at a small business first.”

John Jensen, another Manti business owner, said consumers often don’t consider the implications of choosing where to spend their money. If a resident of Manti, for example, buys goods online or at Walmart that he could have bought in town, he is forfeiting sales tax revenues that could have been used to improve his community.

Those considerations aside, Walmart doesn’t appear to be losing any customers. Data for the Ephraim store were not immediately available, but the global company posted positive comp sales for the eighth consecutive quarter in August.

Ephraim’s expanding retail core—the opening of Malena’s is the latest in a string of new or improved businesses in town—is likely to draw residents from throughout the region for years to come.

And a growing population commensurate with an expanding Snow College means that Ephraim may soon be three or four times larger than any other community in the county.

Whatever happens, Kimball said he and his staff are ready.

“My job is to make sure people can still turn on the light switch, turn on the tap, flush the toilet,” he said. “Infrastructure is a big deal.”